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Welcome to The Tool Guru!

The Tool Guru is a Hand and Power Tool Resource Guide and Community. Here at The Tool Guru you will get an in depth look into the hand and power tool world.The Tool Guru Hammer
 
The power tool section provides definitions of power tools, power tool terms and general safety rules. We also provide tons of information
on the companies that manufacture and sell power tools.

In our hand tool section we provide definitions of the various types of hand tools and valuable information on the many companies that manufacture hand tools.

Then we have the How to section. Lets face it, besides being "really cool" or" "big boys toys" tools are made and used for a reason. You are either going to use tools to build, fix or install something. Here you will find valuable articles on how to properly use various types of tools and many articles with directions to either build, fix or install something with your tools.

In our articles section we review and rate tools to see what's not only new but the best of whats available. As I learned many many years ago why does someone buy a drill? You buy a drill to make a hole in wood, concrete or metal. All drills do this to some degree but which ones do it most efficiently and comfortably and at the right price. We will look at that here. In the tool company article section we take an in depth look at many of the companies that manufacture and market power and hand tools.

In our Tool Forum we have a community where our members could openly share their likes, dislikes, uses and techniques of tools and their projects.
Lastly we provide what we believe is the largest directory of useful tool company links on the net and in the industry links we provide links to relative sites that maybe useful to you.

Enjoy our site and please join to become part of our community.
The Tool Guru
The Tool Guru
 


Featured Article



 DeWalt Power Tools the Inside Story

 

Today DeWalt Power Tools is the market share leader in power tool sales. That has not always been the case .This story is actually a remarkable one and from what I understand is now a Harvard Business case study.

You see DeWalt is a brand name that belongs to the Black and Decker Company. Black and Decker had purchased DeWalt back in 1960. Back then the original DeWalt Company made radial arm saws and not the wide variety of portable power tools you see today. In 1989 Black and Decker sold the radial arm saw manufacturing branch to two executives. At this time Black and Decker which was known as a low end "home owner" "non- professional" tool brand was trying desperately to sell to the contacting and industrial trades. While they may have had limited success with their Black and Decker industrial and professional branded tools they had just a small fraction of the professional tool market share which at that time was highly dominated by Makita Power Tools. No matter what marketing initiatives they tried as long as the Black and Decker name was on the product the professional and industrial market did not take them all that seriously.

So In 1992, Black & Decker started a major effort to rebrand its professional quality and high-end power tools to the DeWalt brand. They designed these new branded DeWalt tools a very eye catching yellow and embarked on an excellent brand building and marketing campaign. At this time the market leader was Makita Power Tools which is a company based in Japan with a manufacturing facility in Buford Georgia. Black and Decker filed suit with the US federal trade commission sighting that Makita and other Japanese power tool manufacturers were "dumping" product into the US power tool market. What did that mean? Well for simplicity sake that meant that if a foreign company such as Makita was selling a product for less in the US market than it did in its own home country. For example if Makita sold a 5007NB circular saw for $120 in the US and they sold that same saw in Japan for $140 equivalent dollars that is considered dumping. What this did was tie Makita up in a court battle for an extended period of time and consume their efforts and they were not able to come out with new and innovative products while DeWalt was gearing up with their aggressive pricing and marketing campaigns. While Makita was the clear leader in the cordless tool market they only went up to 9 volts and DeWalt came out with bigger 12 volt models and then 14.4 volt and 18 volt before Makita. DeWalt was friendlier to the big boxes like Home Depot and other major retailers than Makita which was somewhat difficult to do business with.

In 1994, DeWalt took over the German wood working power tool producer ELU. DeWalt increased their line of tools using ELU's technology. They continued to innovate with new products taking things that worked from companies like Makita, Milwaukee, Bosch and Porter Cable and marketed them better. They later went on to purchase the Emglo compressor company as well as Porter Cable Delta. Currently, DeWalt manufactures and sells more than 200 different power tools and 800 accessories.

While I do believe DeWalt/ Black and Decker produces some fine tools personally I think they were and maybe still are the best marketers in the business, just not necessarily the best tools. I think if you look at some of their tools you probably can't go to wrong but I would bet there is a better made alternative out there from one of the other brands. Unfortunately this so called American company no longer makes any of it tools here in the U.S but you can probably say that about almost all the power tool manufacturers. All about the stock holder profits you know? But I guess that's another story altogether...

 

The Tool Guru

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